Marketing

Unofficial Ubuntu commercial

Even if it's "fan work", I kind of like the idea behind the spot and I'm especially impressed by the age of the creator.

If I'm allowed to suggest one thing: It would be nice to stay with Ubuntu's default software repositories when presenting it's features. I doubt it's a good idea to show features which require a certain amount of knowledge to install or activate.

Google is going to start display ads

Marissa Mayer talking about Google's new ad strategy:

"Matching graphical-display ads with image searches ``represents a large opportunity, and there's lot of potential for advertising revenue there,' Marissa Mayer, a Google vice president, told Bloomberg Radio today. At the same time, the company must ensure such ads don't drive users away, she said..."
(Source: Alley Insider)

It doesn't drive users away, it just leads more people towards Ad-block systems (e.g. Adblock Plus).

It's a bad deal for Google and a bad deal for every other ad sponsored portal. One of Google's biggest achievement was a conservative ad placement strategy. In my opinion it was one of the keystones of Google's success.

Viral Marketing manual: An unsigned band from Manchaster

A small viral marketing manual for musicians:

1) Hire an experienced PR company: checked
2) Create a MySpace page: checked
3) Record a CD: checked
4) Claim you were unable to pay a descent camera team to film your music video. Claim you performed in front of CCTV cameras and got the material by requesting it under the Data Protection Act: checked
5) Post it to YouTube: checked
6) Notice nobody cares about it, get it reposted after a few months: checked

Make them believe!

Don’t piss off your customers

Open Flash Charts history:

And it’s really free?!
Yes. Once upon a time I had to deal with a company who sell flash charting components, their component had a bug that I needed fixing, so I emailed them about it asking when it’d be fixed. (Remember that I had paid real money for this software.) They were so incompetent, rude and obnoxious that after three or four weeks of emails I thought to myself “I could learn Flash and Actionscript and write my own charting component, release it as Open Source, host it on sourceforge and build up a community of helpful coders faster than they can fix a single bug.” And that is what I did. And that is why it is free. I guess the moral of the lesson is: don’t piss off your customers.

[Discovered by Thomas Vander Stichele: Free software at work]

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